Ep. 048 - A Practical Approach to Increasing Visibility with Personal Brand with Liberty Specialty Markets’ Michael Burle

Your personal brand can be a secret weapon for both you and your team, so how can you increase your visibility to those within your company and beyond?

Michael Burle is our sage for this week’s episode of The Company Doctor Podcast, where we break down how you can take control of your personal brand, and influence what others say about you when you’re not in the room…

Key takeaways from this episode:

• Personal brand is not set in stone

• A leader’s relationship between personal brand and their team matters

• Get started on increasing visibility and illustrate the results

Gary Gamp: https://www.linkedin.com/in/garygamp

George Clode: https://www.linkedin.com/in/georgeclode

Michael Burle: https://www.linkedin.com/in/michael-burle-55aa4b44/

Highlights:

“When you’re not in the room, what do you want others to say about you? THAT’s your personal brand.” - 3:30 - Michael Burle

“The more people I know, the more people I can help, because that's one of my key values; helping others. I've been very fortunate and lucky enough to get on during my career, and I want other people to enjoy and experience the same, if not better.” - 6:15 - Michael Burle

“You want to align to a core value, then that unlocks other values that people can then grab hold of. They know about you from one value.” - 8:50 - Michael Burle

“If you're going to take an active step in visibility stakes, I'd start on LinkedIn and start playing with the platform. Just like a few things, comment on a few things, be brave.” - 16:55 - Michael Burle

“If I'm asking my team to do a certain task or behave in a certain way, then it has to be led, I have to lead by example. That's one of my non-negotiable behaviours.” - 22:45 - Michael Burle