EP. 011 - The K Economy: Shortcuts to Capitalising on a Post-Pandemic World

The global impact of 2020 signalled a
‘K-shaped’ economic recovery; now, more than ever, it’s important to make sure you’re on the right part of that K.

When it all hit the fan last year, the outlook was sketchy for Paul Wickers’ innovative tech startup, Huggg, but the speed of his business’ pivot and resilience shown by he and his staff bear lessons that we’d all do well to incorporate into our own companies.

Joining us on another compelling episode of The Company Doctor, Paul explains the wisdom behind hedging your business against Covid if it became a persistent part of our lives, advice for entrepreneurs looking to launch a new venture post-pandemic, and how your choice of employee is paramount to building an ‘honest’ brand.