Ep. 084 - Riding the Wave on the Future of Podcasting with Kelly James & Andy James
Are you ready to uncover the secrets of the podcasting power couple who built a thriving audio empire from the ground up?
Discover how Kelly James & Andy James navigated the ever-evolving podcasting landscape, riding the wave of the medium's meteoric rise during the COVID-19 pandemic. Learn their insider tips and strategies for creating niche, valuable content that captivates audiences and keeps them coming back for more.
Dive deep into the importance of quality, consistency, and a relentless drive to innovate in an increasingly crowded market. Plus, get a glimpse into the future of podcasting, as Kelly and Andy share their insights on the integration of cutting-edge technologies like AI and the shifting dynamics between social media and audio platforms.
This episode of The Company Doctor Podcast is a must-listen for anyone aspiring to build a successful podcast or simply fascinated by the behind-the-scenes of the podcasting industry.
Key takeaways from this episode:
Decide who you want to engage with before you start
Choose the right metrics to measure your success
AI is both friend and foe; use it wisely
Gary Gamp: https://www.linkedin.com/in/garygamp
George Clode: https://www.linkedin.com/in/georgeclode
Highlights:
“People would have stuck to the in-person stuff more than the remote stuff without Covid, and maybe it wouldn't have had the growth, because people wouldn't have reached out to people in different parts of the countries or different parts of the world. I think that's what's given it so much momentum over the last five years.” - 5:15 - Andy James
“Figure out who you’re after, and what sort of people you want to engage with. It’s not always about numbers; you can have a community of 100 people really engaged with you, speaking with you, and purchasing from you.” - 9:00 - Kelly James
“If you look historically, I think the easiest way to predict where podcasting might go is, what could it replace next, and what change in the market might cause that to happen? Cost is always a big driver of that.” - 14:50 - Andy James
“AI can be friend AND foe. If everyone’s using the same ChatGPT model, you’ll end up with similar results. Where it’s more interesting is teaching your own AI something specific to your business, then it becomes unique and intelligent.” - 18:20 - Andy James
“We've been pulled by our clients being willing to be innovative and jump on things, and then our team coming up with ideas and going, ‘Well, why don't we try this? How do we play with this?’ - As we've evolved, it's been about evolving with the industry as it goes, and trying to stay that one step ahead.” - 26:15 - Kelly James
“Be consistent. If you're going to go for it, you really have to show up. There is a bit of a contract between you and your listener. ” - 33:55 - Kelly James
